Emperor Chinese Food

Project summary

PUBLISHED

February 2024

Logo Design, Menu Design

INDUSTRY

Restaurant

BRIEF

Create a visually captivating logo and menu design reflecting the rich heritage of Chinese cuisine, integrating elements of ancient architecture with a wok motif. Use colors to convey elegance and tradition. Ensure consistency and sophistication throughout all brand assets to position Emperor Chinese Food as a distinguished dining destination. Emphasize the fusion of tradition and modernity, maintaining a balance between authenticity and contemporary appeal.

Exploring the Universe of Thoughts

EmperorChineseFoodCulinary WokTempleQualityTraditionEleganceHeritageLetter "e"

Just a small taste

The Emperor Chinese Food logo combines cultural symbolism with culinary tradition. The wok represents the restaurant’s culinary expertise and the vessel for flavorful dishes, while the ancient Chinese temple atop it signifies architectural heritage and timelessness. The color palette of red, black, white, and beige symbolizes luck, elegance, balance, and purity, respectively, conveying the restaurant’s commitment to tradition, quality, and elevated dining experiences.

Evolving the essence

Chinese Temple

Wok

Letter “e”

Chasing creativity

Color Chronicles

Nero

#1e191b

RGB:
030, 025, 027

CMYK:
000, 017, 010, 018

Crimson

#dc143c

RGB:
220, 020, 060

CMYK:
000, 091, 073, 014

Ivory

#fffff0

RGB:
255, 255, 240

CMYK:
000, 000, 006, 000

Bringing it to life

What Client Says

Emperor Chinese Food's logo design exceeded my expectations in every way. From the intricate incorporation of cultural symbolism to the meticulous selection of colors, every element speaks volumes about the restaurant's commitment to excellence and tradition. The logo perfectly captures the essence of Chinese culinary heritage, setting the stage for an unforgettable dining experience. Five stars without a doubt!

Andreas A. Executive Chef of Emperor Chinese Food