algiographics

KORDELA FLOWERSHOP

Project summary

PUBLISHED
October 2023
CATEGORY
Rebranding
INDUSTRY
Flowershop
BRIEF

Kordela Flowershop, a beloved floral brand known for its quality blooms and personalized service, is seeking a rebranding to modernize its image. The goal is to move away from the previous caligraphic textmark logo and embrace a more contemporary design with an iconic symbol. The new logo should evoke elegance and sophistication while departing from the previous purple main color.

Exploring the Universe of Thoughts

KordelaRibbonBowGiftFlowersLeavesLetter "K"

Just a small taste

Step into the enchanting world of Kordela, a floral heaven where elegance, modernity and luxury converge. As the Greek word for ribbon, ‘κορδέλα,’ suggests, Kordela is not just a flowershop; it’s a graceful dance of petals and ribbons. The logo, a sublime fusion of abstract shapes resembling leaves and ribbons,artfully forms the letter ‘K’ at its heart, embodying the brand’s essence. Each arrangement at Kordela is a masterpiece, meticulously curated to bring sophistication and natural beauty into every space. Discover the poetry of petals at Kordela, where flowers become an eloquent expression of refined taste.

Evolving the essence
Chasing creativity
Bridging Past and Present

OLD VERSION

Simple font without a distinctive symbol (logomark).

Not memorable or distinctive.

Difficulty in application across various mediums and platforms due to its simplistic nature.

Does not reflect the identity or history of the brand.

NEW VERSION

Complex design combining modern typography with an iconic symbol (logomark).

Memorable and easily recognizable, enhancing brand recognition.

Versatile usage, adaptable across different mediums and platforms.

Reflects the identity and history of the brand, conveying a message of quality and sophistication.

 
Color Chronicles

Tiber

#13363a
RGB:
019, 054, 058

CMYK:
088, 060, 060, 055

Calico

#d3a27d
RGB:
211, 162, 125

CMYK:
017, 038, 053, 000

Dark Pink

#f06292
RGB:
240, 098, 146

CMYK:
000, 075, 015, 000

White

#fefefe
RGB:
254, 254, 254

CMYK:
000, 000, 000, 000
Bringing it to life

What Client Says

They were interested to know everything about my business. From its history and evolution to the store's decor and my customers' habits. My store was revamped, the result was unique and my customers loved the re-branding.

Vaso P. Ceo of Kordela Flowershop

Ready to elevate your brand?

Get in touch today for a design journey that goes beyond the ordinary.